noun – synonym: possibility 

the possibility of something bad happening

• People in the Northeast face the highest risk of being burgled.

Re-definiton

Designing is a risky profession, especially if you work on innovation and changes. People do not like change a lot.

For instance, let a look at Instagram Logo – Ideation Process. Ian Spalter and his team developed a more appropriate and useful logo, everybody complain at the first. And then, after a while, everbody get used to and love the new one more.